At Karsa, we focus on discovering new consumer insights and data-inspired analytical stories to help businesses with the right go to market strategies.
We help you take the first step towards the success of your marketing campaigns. We help you understand the market, competition, and consumer insights better.
At Karsa, we do things differently. Be it our agile field processes or deep understanding of data.
And the results speak for itself:
- Bigger marketing stories.
- Better brand performance.
- Stronger consumer insights.
Our MVP
Our Mission
To be recognised as a trusted market intelligence partner for marketers, business owners and market research agencies.
Our Vision
To become a leading boutique market research and analytics company that is known for market disruptions.
Our Purpose
To enable marketers and business owners make important business decisions through proven and actionable market research and data analytics.
Meet The Force That Drives Karsa
A seasoned Analytics professional with 22+ years of experience across MR Agencies like IMRB, BlackStone, Synovate and IPSOS.
Experience in Quantitative Research and Advanced Analytics encompassing Different product categories, clients and research tools with exposure to Big Data and Machine Learning.
Sector specialties
- FMCG
- Technology
- Finance
- Auto
- Alcohol
- Retail
- Pharma
He is currently focusing on raising the standards of Statistical Research in Market Research and delivering to the industry deeper meanings and insights about the market.
A seasoned Market Researcher with 22+ years of experience in FMCG, Healthcare, Media and Telecom.
Worked at both agency and client side, with varied exposure to NPD, Brand Health Studies, Communication Testing, Retail Audit
Worked in companies like IMS, TNS, Nielsen, Synovate (IPSOS), Aircel, Cavinkare. His last assignment was with Omnicom Media Group as General Manager, Research & Insights.
He is currently focusing on raising the standards of Market and Consumer Insights with continuous engagement with clients across the sectors
Our Capabilities
- NPD Concept / Product Test
- Quick Dip-sticks
- Communication & Media Effectiveness
- C-SAT
- Shop Audits / Retailer Feedback
- Mystery Audits
- Quick Mobile Based Surveys
- Price Research
- Customer Profiling (Demographic / Psychographic)
- Sampling Effectiveness
- Consumer Immersions
- Field & Tabulation
Why Partner With Karsa
Projects
(Quant & Qual)
Years of Collective
Domain Experience
Satisfied Clients
Industries Served
Our USP
We are a hands-on market research and analytics experts. We are personally handling every activity. Be it initial proposals or setting up the study and delivering the reports.
Our Field Capabilities & Scale
Focus Groups Discussions
Mall Intercepts & Interviews
Face-To-Face Interviews
Media & Advertising Research
Mystery Shopping
Concept Testing
Depth Interviews
Central Location Test
CATI
Field Audits
Price Benchmarking
Product Testing
Karsa Field Norms & Protocols
Back-Checks
- 30% SS – Face-To-Face / Telephone
Checks Done To Validate
- Respondent Profile / Identity
- Location of Interview / Duration of Interview
- Product Usage / Factual Data
- Usage of Stimulus / Other Questions
Scrutiny
- All Questionnaires Scrutinized By Supervisors
- Executives Checks Overall 6%
- Checking Completeness of Questionnaires
Advanced Analytics Capability
- Segmentation & Profiling
- Price Modelling
- Brand Analysis
- Data Mining – Trends, Patterns & Drivers
Advanced Analytics Expertise
Predictive Modeling
- Multiple Linear Regression
- Binary Logistic Regression
- Multi-Nomial Logistic Regression
- Poisson Regression
Multivariate Analysis
- Factor Analysis
- Cluster Analysis
- Canonical Correlation
- Discriminant Analysis
Market Research Analytics
- Conjoint Analysis
- Multi-Dimensional Scaling
- Segmentation Techniques
Industries We Serve
Healthcare & Pharma
Retail & FMCG
Automobile
Media & Advertising
Realty
Tourism & Hospitality
Food, Beverages & Alcohol
Telecom & IT
E-Commerce
