Marketing Operations is a three-dimensional process that requires the right creatives, content, and a robust campaign plan.
In today's time, marketing is not just restricted to traditional patterns; it has to be in-sync with smart automation and data-driven techniques. Marketing operations should give real-time and on-demand insights about the potential and existing audience. It should provides delightful user experience and keeps them engaged with relevant activities on their smart devices.
Some of our marketing strategies include
Focused Group Discussions (FGD)
FGD is one of the great techniques wherein you gather people from similar backgrounds to discuss a particular topic of interest. There is a moderator who will guide the participants, introduce the topic for discussion, and motivate the group to build lively and healthy discussion. Our FGDs are one of the best in the industry that can give innovative survey findings, which are mostly difficult to explain statistically. Our findings are primarily from people's emotions, feelings, and beliefs.
Malls Intercepts and Mall Interviews
Under the mall intercept survey, the interviewer collect feedback from respondents about their experience regarding products or services. Our mall interviewers collect responses from the consumer that are more likely to share their unique experiences, give accurate reports, and consumer behaviours. Our valuable insights and data findings can be incorporated with the sale sheets and use to attract potential customers. It covers topics like buying patterns, behaviour, satisfaction, payment experience, etc.
Mystery Shopping
Mystery shopping is used to assess customer experience in retail stores, cinemas, malls, colleges, offices, and other service locations. It's done through telephone, survey application, or direct visit based on the client's requirements. Our mystery shoppers are highly trained and equipped with high technical standards, who evaluate customer experience and provide a detailed report including theme, recommendation, and case studies on various mystery shopping visits.
Face to Face Interview
One of the most widely used quantitative research techniques, we have strong expertise in organizing and carrying out a F2F interview. We have served many pilot projects, offline and online projects for clients. The undivided attention of the respondent helps us to collect essential data on customer preferences, opinions, behaviour, emotion, etc. We can conduct F2F at the respondent's home or office, halls, markets, etc. We have the best and highly-experienced interviewers in our team.
Depth Interviews (IDIs)
Depth Interviews, as the name suggests, helps to dig in deep insights and get the respondent's perspective about a particular product or service. Our highly skilled moderators can conduct an in-depth interview for various sectors such as retail, IT, FMCG, healthcare, food & hospitality, etc. We interview professionals, opinion leaders, senior managers, and customers. Using local dialects helps us to familiarize ourselves with the respondents.
Central Location Test (CLT)
Our interviews are well-trained to utilize their inner skills and exploit the ideas and views of the respondents. CLT is used for testing concepts, new products, packages, advertising platforms, and sensory research. We conduct a Central Location Test considering the ease of respondents and invite them to take part in the predefined tasks and tests. CLT are useful for new or upgraded products, services that are displayed to the respondent.
Smart App Testing
Increasing mobile-based technologies has driven the growth of smartphone app markets. There is an optimization testing for an app developed for android, iOS from a user perspective. We provide efficient testing solutions to identify parameters such as functions, UX, etc. for developers and clients who wish to move their web and mobile services to the app. Our research experts deliver perfect solutions based on finding to promote apps in the market.
Retail Audits
We have a deep understanding of buyers and their spending habits or behaviours. At retail audits, we focus on their actual requirements, customer behaviour like needs, habits, preferences, sales team interactions, the barrier at retail points, etc. Our experts have vast experience in retail audits, and thus known as the specialist in this marketing operation. We conduct regular audits for various brands and variants of products or services.
Price Benchmarking
To understand the pricing structure and where you're positioned amongst your competitors is crucial for ROI and profit scaling. If you know the price benchmark for your product or service, you can stand well in the marketplace and consumer will be inclined to use it. Our experts will cover important aspects like price benchmarking, competitive pricing analysis, and GAP analysis. It helps you to know if your product is above, below or at par marketing price.
Media & Advertising Research
We offer affordable services in various media platforms like TV, print, online media, etc. Our team will monitor and analyze how media display your business and give the latest media updates as well. Our media and advertising research specialists have vast experience to identify and understand consumer behaviour, opinions, tastes, attitudes in real-time. It helps you to develop unique marketing strategies to meet changing market trends.