What is Data Collection?
The processing of gathering customer information regarding likes, interests, demographics and more in a standardized form is known as data collection. It enables one to answer their relevant requires, research questions, test hypotheses, and later evaluate the outcomes.
Why Is Data Collection Important?
- It helps you to learn and understand more about your potential customers.
- It helps you to discover ways in which people change their opinions and behaviour in different scenarios
- It enables you to segregate your audience in different groups and marketing strategies based on their needs and preferences.
- It impacts your decision making and improves the quality of decisions
- It helps resolve customer-based issues and thus improve the quality of your product or service
Karsa Business Advisory provides a wide range of data collection services such as online & mail surveys, interviews, focus groups, and direct observations to assist you with all this and more. We have worked across different verticals like information technology, automobiles, healthcare, food & hospitality industry, retail marketing, and other data collection requirement companies.
Types of Data Collection Methodologies we follow
PAPI: Fieldwork Presence Across India & Commitment to Quality
Under PAPI (Pen and Paper Personal Interview), the interviewer uses a simple pen and paper to record answers during the interview. It can be designed in word or excel by anyone who doesn't need advanced programming skills. It's quick, easy, and efficient. PAPI surveys are conducted at a small scale, and its easy for data collection pilots to gather data where it requires constant rearrangement during surveys. PAPI data, if needed, can be scanned or fed directly into the computer and maintain through excel sheets or other suitable database programs.
CAPI: Technology-enabled Personal Interviews & Laptop/Mobile/Tabs
Under CAPI (Computer-Assisted Personal Interviews), the interviewer uses Laptop/Mobile/Tabs to record answers during interviews. CAPI records each interview of the respondent, including the start and end time, GPS location, thereby making it easy for the supervisor to make sure the interview has been conducted. They can compare the time and GPS data for tracking. CAPI is an efficient survey technique and assures getting high-quality data. It saves a lot of time and effort on data cleaning. You can quickly and immediately upload the data collected by CAPI surveys for better work efficiency.
CATI: Telephonic Interviews & Multi-lingual Support
CATI (Computer Assisted Telephone Interview) are surveys conducted one-on-one through phone calls. For doing a CATI-based survey, the respondent will have to answer all the questions on the phone. B2B can make efficient use of CATI surveys. With CATI services, market research requires very little time, and the data collected gets inserted quickly and saves time. It is stored in statistical form for a better and convenient way to study target audience behaviour, interests, and gauge product performance. CATI is ideal for companies with a huge customer base and spending potential.
Online: In-house Surveys & Intelligent Reporting
Online data collection through email and web-based surveys is a popular research methodology. Our experts will assist clients in getting data after carefully scrutinizing the relevant sources. We ensure the quality of our data respondents and web sources are highly maintained. We exclude duplicate and redundant information and add only relevant information to your database. Our automated tools ensure fast and flexible data collection that will save the client's time and reduce the cost of operations. Some of the online data techniques include mail surveys, interviews, online surveys, etc.