Our Advanced Analytics tools will extract maximum value from the data no matter in what format and what state the information is.
Our analytics experts will work closely with you and tackle the complex challenges to get quick and efficient results. From customer profiling to price modelling and data mining, our advanced analytics can help convert data into the asset you need for business growth.
Segmentation & Profiling
Customer Segmentation and profiling is like two sides of the coin; however, there is a bit of difference between them. The main idea behind this is to understand your customers and its behaviour better. You can break this in specific groups and unique characteristics. Knowing your customer, their behaviour patterns will help businesses make informed decisions.
Customer segmentation means segregating the company's customer base in groups that share similar characteristics based on demographics, geographies, spending habits, likes, or dislikes, whereas customer profiling focuses more on knowing your customers better and elaborate on their style or type. Profiling or segmentation help clients understand about the risk patterns, profitability, and behavioural patterns of customers. It can be determined through demographics, socio-economic facts, psychographics, geography, benefits, age, product usage, and generation. Our AI analytical techniques will give better insights once we categorize different customer segments and profiles.
Price Modelling
Pricing thousands of items in a highly dynamic market is a complex thing. Price modelling and insights will help to forecast demand, create efficient strategies for pricing and promotion, control inventory, and improve customer satisfaction. While determining the pricing model, one has to consider three important factors such as pricing strategy, product value for clients and consumers, and profits.
Price Modelling includes:
- Select the preferred optimization model and forecast the inputs or outputs.
- Collect data, including product volumes, company pricing, competitor pricing, economic policies, seasonal and promotion offers, fixed or variable costs
- Determining the business value proposition and set strategic rules to guide our pricing modelling
- Create an efficient decision-making process that will influence your modelling results
- Monitor the results and upgrade data for improving the modelling accuracy.
Brand Analysis
Brand Analysis is a powerful technique that allows clients to present products or services in a unique way to their target audience. After careful analysis, we can accurately position the brand showing its core values and requirements of the target audience. Our strategic brand analysis process will help you to benefit from our current strength, exploit competitor weakness, and new market opportunities.
Being one of the top-tier companies, we have deep expertise in formulating strategic plans, methods, and survey techniques to get customer understanding and thereby a platform to position your brand in the markets. A broad spectrum of analytical and research tools - primary and secondary research, qualitative or quantitative techniques are used for in-depth customer insights.
Data Mining
Trends, Patterns, and Drivers
Data mining helps to understand what is relevant for your business and how to implement valuable information to assess likely outcomes. You can use the information to increase revenue, cut down unnecessary costs, improve customer relationships, and reduce the threats or risks associated with the businesses.
We support researchers with accurate and reliable data for businesses, finance, economy, or markets. Our data mining team is expert and proficient enough to find and collate relevant information from online resources, social networking sites, blogs and forums, business directories, B2B & B2C sites, and other web portals. We follow the best practices and technology-driven processes for data research.
We provide an extensive range of research services such as learning client product or service, SWOT analysis, market trends, target markets, sales, and marketing campaigns.
Data Mining services include:
Market & Product Research
To understand the market size, product features, attributes, technical specifications, price, sales, dealers, distributors, competitors, etc.
Social Media Research
Optimum use of Google, LinkedIn, Facebook, and other online sites to build a comprehensive database of customers, demographics, psychographics, behaviour or buying habits, etc.
Company & Business
Get information on the industry, competitors, profitability, annual reports, market reports, and much more.
Promotion & Events Research
Inform you about industry updates, new launches, mergers, acquisitions, exhibitions, seminars, trade shows, and webinars
Document Research
Our Data mining experts will research on relevant news, white papers, magazines, technical information, etc.