Today, entrepreneurs face challenges and complex issues while taking any business decision.
It has to be informed and well-measured before the implementation process. Karsa Business Advisory has decades of market research and insights experience that will help you make a productive decision.
Any business idea has to be evaluated with user intent and perspective. The potential customer and expert feedback will help you to improve the standards of your products or services.
We have the rigor to do tactical and strategic research with specific experience on
New Product Development: Concept / Product Test / CUT
The extensive research and insights on the new product will clarify when the test marketing has to be done, the aim of test marketing, and what purpose it's put to use.
Communication Testing
Pre & Post evaluation to gauge communication-based performance & deliver across the media vehicles. It's good to test your ad appeal for various segments; we can conduct effective testing and track it over time.
Shop Based Monitoring System
We help you to measure the quality of your customer experience at retail stores, cinemas, malls, automobile showrooms, and other service locations like gyms, healthcare centers, etc. Our highly trained and skilled auditors will give ultimate insights of consumers/shoppers for further improvement of your business.
Quick Mobile Based Surveys
Our mobile surveys will collect data about customer interests, spending habits, and mobile usage. We can design survey templates, tips, and best practices. Our customized surveys will assure higher response rates and elevate customer engagement. These mobile-based surveys give real-time audience feedback that will help to draft follow-ups or influencer communications.
Price Research
Our price research techniques can help you to determine the optimal price point to entice the buyers as well as grow your revenue. Our research will help you know the market's willingness to purchase the product or service at a particular price, gauge the returns, and preserve its value.
Customer Profiling
Our customer profile research will define the type of customer most likely to buy your product or service. It's based on demographic, geographic, psychographic, and behavioural characteristics. Our 360° customer profiling will help you to predict future customer behaviour.
Demographic profiles like age, income, gender, ethnicity, education level, etc
Psychographic profiles like personality, interests, hobbies, emotional triggers, lifestyle, attitude, etc
Media Effectiveness Study
We will help you to understand how the different levels of advertising will impact your product or service sales. It helps you to make better and informed decisions on how to create effective marketing campaigns.
Sampling Effectiveness Study
It's an effective way to get opinions from different kinds of audiences or specific groups. As a market research tool, we can help entrepreneurs and start-ups understand their target audience, and provide deep insights into new business ideas. Our careful sampling will build an accurate picture of your target market based on common trends.
Field and Tabulation
Our experienced interviewers will collect the relevant on-site data for further analysis. The data experts will then collate the existing data and present it in an easy to interpret language for our valued clients; thereby helping them to take crucial business decisions.
Consumer Contacts
Our consumer contact database will give you access to the contact lists of global industries, companies, products, supply chains, manufacturers, products, and trends.